The Development Agency of Serbia and the Chamber of Commerce of Serbia organized the performance of Serbian businessmen within the national stand of Serbia at the international wine and spirits fair PROWINE CHINA 2023, which took place from November 8 to 10. 2023 in Shanghai.
ProWine China is held as a "branch" of the well-known ProWein fair in Dusseldorf. Since its premiere in 2013, ProWine Shanghai has become China's No. 1 trade fair for wines and spirits. ProWine Shanghai is a platform where international traders and producers as well as local suppliers can introduce themselves, make contact and get to know the Chinese market.
The Chinese wine market is the fastest growing in the world, and ProWine Shanghai provides the optimal conditions needed to penetrate it. The focus of this fair is on the quantity, quality and diversity of the offer.
This year's Fair was annually visited by around 27,363 visitors, who had the opportunity to familiarize themselves with the production program of more than 660 exhibitors from 32 countries.
The products of the Zarić Distillery have been on the Chinese market for a couple of years, so this fair was an ideal opportunity to make new contacts, as well as to position Serbian brandy on the world market.
