The geographical indication of a protected geographical origin of a product guarantees a specific and certainly superior quality to consumers around the world.
Our rakija “Queen” is one of just about 30 products from Serbia bearing the designation of protected geographical origin and the only brandy in Serbia that has to such designation. This designation indicates that the “Queen” is produced in a specific, particular geographical area, from plums whose varietal quality is highest in the area, with the technological and production method that make it unique.
Simply put, this tells consumers that the “Queen” is a special rakija and is characterized by special, high-quality properties.
The procedure for the protection of geographical indication is regulated by the EU legislation and is defined explicitly by the Lisbon Agreement, and each country adopts its laws governing this area (here, the Law on Geographical Indications, Official Gazette RS 18/2010).
Protected geographical origin
The geographical indication of a protected geographical origin of a product guarantees a specific and certainly superior quality to consumers around the world.
Our rakija “Queen” is one of just about 30 products from Serbia bearing the designation of protected geographical origin and the only brandy in Serbia that has the right to wear it. This designation indicates that the “Queen” is produced in a specific, particular geographical area, from plums whose varietal quality is highest in the area, with the technological and production method that make it unique.
Simply put, this tells consumers that the “Queen” is a special rakija and is characterized by special, high-quality properties.
The procedure for the protection of geographical indication is regulated by the EU legislation and is defined explicitly by the Lisbon Agreement, and each country adopts its own laws governing this area (here, the Law on Geographical Indications, Official Gazette RS 18/2010).
Due to fruit of the geographical area and the unique production technology applied, Zarić Distillery has been awarded the designation of geographical origin for the “Queen”, thereby ensuring that this rakija is distinguished on the world market by its quality. This promotes not only Serbia but also Kosjerić – the most vibrant fruit growing area in our country.
In this way, with the help of the “Queen”, the brand of plum rakija which made Serbia known to the whole world once again returned to its place and its origins.
